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  Notus wants to suggest the best ways to have influence, and then scale it "Our Notus algorithm identified you as the most impactful journalist for our audience." A bit of a narcissistlike all writers I read this quote in a non-sensical email and immediately had two thoughts: one, is the person who wrote it just in order to get my opinion to be written about the latest funding round? And secondly what is the reason did my name get mentioned? So, I picked up the phone to talk to Yuliya Bel co-founder and CEO of Notus the early stage startup looking to assist other companies in identifying the most influential journalists and influencers to collaborate with by conducting a thorough analysis of the web's social media. Ask any marketing professional and they'll be able to explain the concept of "earned growth," otherwise called the exposure companies receive naturally from other media, be it an interview or a shout-out on a podcast, or even an appearance ...

  Gift Guide: Black Friday tech deals that really are worth looking at We're pleased to present TechCrunch's 2021 Christmas Gift Guide! Are you in need of ideas for gifts? We've got plenty of ideas. We're just beginning to release our year's guide to gifts to help you choose the perfect gift, so stay tuned from now until December 31 to find out more! It's it's time to get ready! Thanksgiving is just a few hours away, so it's time to decide what you'd like to purchase Black Friday. Do  you purchase anything during Black Friday? It depends. Certain people are able to create a game from it and also save on items they planned to purchase anyway. Many are scammed with sales which aren't sales or TVs with a fading model that are repackaged and sold under new model numbers. There  are  opportunities to find bargains Of course, you'll need to be smart about it. We want to remember are: Shopping for things you've alw...

  Ex-Snap employees raise $4.3M for conversational commerce startup Whym What is Whym, a chatty commerce startup that was founded in the past by Snap employees, is looking to facilitate shoppers to purchase online on their smartphones. Instead of filling in lengthy form forms for checkout and filling information about a card in hand, the solution offered by Whym offers an easy checkout process that allows customers can make payments using Apple Pay or Google Pay or even via text message. The company is currently announcing $4.3 million in seed capital due to its initial success with CPG as well as wellness and beauty brands. The round was managed by Deciens Capital and included participation from DNX Ventures, Reciprocal Ventures, Unusual Ventures, Chaos Ventures and Magic Fund, as well as investments in the form of small amounts made by Sequoia, Lightspeed and Canaan Partners. Whym also has angel investment from its founders and additional executives of Stripe, Pa...

  Gift Guide: The best business books for 2021 recommended by VCs Welcome to the second installment of our book on venture capital that we recommend as a gifts for 2021! Yesterday, we discussed  books that were not -business books that were recommended by a variety of venture capitalists. This time, we're flipping the script and discussing books with an underlying business theme. There were a handful of titles that crossed the line in the genre, so should any of these seem like a small distance in terms of the extent to which  business-oriented  they are we're listening to you. However, remember it's true that It's important to remember that The Exchange is free this time around, since we're big book lovers and wanted to make the site as open as we can. Also, Anna along with Alex have announced that they'll share their personal recommendations for this week's Exchange Newsletter, which many of you receive eve...

  Gift Guide: The best non-business books for 2021 recommended by VCs In the wake of our very personal Danny Crichton having left the fold to seek out luxurious pastures, The Exchange crew chose to assume the task of accumulating and sharing book recommendations for this year. To gather a broad selection we asked venture capitalists to share their favorite books of the past year and not only books that were written in the year, but also in their minds, but also the books they did in 2021 and wanted to tell others about and split this list in two sections. This week we're talking about books that don't have a primary emphasis on business. Tomorrow, we'll change the script and explore suggestions that are focused on business. There's a broad fiction focus this morning, as well as a more nonfiction theme for tomorrow, but splitting according to content type ended end up being the best method of separating our collected suggestions into two neat sections. The Ex...

  Gift Guide: Camping gear you won’t regret buying The purchase of camping equipment is about making trade-offs. Light backpacking equipment is ideal for trips where you're carrying everything however, they may not be as robust as (generally more affordable) more robust options. Small extras can make your trip feel extravagant, however every dollar invested could make you little more cautious about letting go of your backpack and take the lake. There are there are trade-offs! There's no need to shell out an enormous amount of money to get an excellent set-up. There's always a new top-of-the line item to purchase but you can rest in the fact that higher-end camping equipment rarely results in an enjoyable time out in the wilderness. I've noticed that the most successful camping trips are those that you are able to completely disconnect therefore this year's outdoor/camping guide is geared towards technology-free gear. Your smartphone is the ideal companion fo...

  Gift Guide: 10 great cameras for when a smartphone lens just isn’t enough As we enter the second holiday season that is a pandemic There's never a better moment to plunge headlong into a new passion. That's the message you need to say to the people you care about when you give them a camera that we have listed on our list of photography gifts ideas for this year. Mobile photography is everywhere but it's not able to compete with the precision and control that are offered with some of the more creative cameras available So don't be afraid to suggest an upgrade to a DSLR to anyone on your holiday wish list looking to be more creative this winter. GoPro Hero 10 Black For sports and action, GoPro still leads the pack. The small cube-like GoPro Hero 10 Black can capture any thrilling adventure you think of and accomplish, thanks to great waterproofing and a variety of accessories that can help you achieve it. It's the GoPro Hero 10 Black is the best of the bunc...

  Gift guide: 11 gift ideas for the friend who is on way, way too many video calls The TechCrunch 2021 Holiday Gift Guide! Are you in need of ideas for gifts? We've got plenty. We're just beginning to release our year's gift guides, so come for updates from now until December 31 to see more! All of us are engaged in video calls every minute of the day nowadays and there's always an opportunity to upgrade your system with higher quality sound, video, or user-friendliness. Here are a few options! Add them to your list of things to buy or gift them to your loved ones who appears and sounds like they're calling from interior of the bottle. This article includes affiliate links when they are available. If you purchase through these hyperlinks, TechCrunch may earn an affiliate commission. Webcams The best thing you could do is to get an internet-connected webcam. Even the most expensive ones available are usually better than your laptop's built-in ca...

  Gift Guide: 15 gift ideas for gamers when the next-gen consoles aren’t an option We're pleased to present TechCrunch's 2021 Christmas Gift Guide! Are you looking for ideas for gifts? We've got plenty. Are you looking for other guides? Look them up here! The season of giving has arrived however, the abundance of new consoles hasn't. With the shortage of chips and resellers/bots, the possibilities of anyone getting their hands on an PS5 or Xbox Series X without a large amount or effort(/luck) are very slim to zero. It is possible! However, you may not want to bet on the holidays on it. If you think it's not going to occur next year, you can plenty of items that can keep the gamers you love a lot -accessories and other nice-to-have items that gamers will love and help make their existing setup more comfortable while Microsoft, Sony, et and. meet the demands of gamers. This article provides affiliate links for partners when there is a nee...

  Gift Guide: Give the gift of cannabis with these 9 high-tech smoking devices Annabis is rapidly becoming the geeks. As it becomes more and more legal across the globe and startups have responded with new products ranging from laser-powered water bongs, to CNC-machined vapes to artificial intelligence-powered grinders for herb. Do you know someone who would like to go a little fancy? Gift them your gift of modern consumerism. Take care when you eat. Through 2021, cannabis companies took major steps in the wake of record consumer demand. Companies such as Dutchie as well as Jane Technologies raised hundreds of millions of dollars in new venture capital, which resulted in investment in the industry rising by 82 percent during the second quarter of 2021. Other companies such as Leafly and Agrify have turned to the public market to raise capital. Amazon has stopped the process of screening it...

  Gift Guide: The best tech gifts for plant geeks We're pleased to present TechCrunch's 2021 Christmas Gift Guide! Are you in need of ideas for gifts? We've got plenty. We're just beginning to release our year's guide to gifts and gift guides, so stay tuned from now until December 31 to find out more! Sometimes , when you're upset over something you've seen on the internet, some people will advise you to "go touch some grass." However, a few months ago as Mark Zuckerberg announced Facebook's redesign into Meta and revealed his idea of the metaverse I was compelled by an overwhelming desire to venture outside to actually feel the grass. The evolution of new technologies is thrilling but when it starts to seem overwhelming it's hard to beat being in the midst of greenery. Luckily, not every technology is aiming to have us tied to VR headsets. Some technologies are designed to allow us to transform our houses into lush gardens. This arti...