Notus wants to suggest the best ways to have influence, and then scale it

"Our Notus algorithm identified you as the most impactful journalist for our audience."

A bit of a narcissistlike all writers I read this quote in a non-sensical email and immediately had two thoughts: one, is the person who wrote it just in order to get my opinion to be written about the latest funding round? And secondly what is the reason did my name get mentioned?

So, I picked up the phone to talk to Yuliya Bel co-founder and CEO of Notus the early stage startup looking to assist other companies in identifying the most influential journalists and influencers to collaborate with by conducting a thorough analysis of the web's social media.

Ask any marketing professional and they'll be able to explain the concept of "earned growth," otherwise called the exposure companies receive naturally from other media, be it an interview or a shout-out on a podcast, or even an appearance of this story. In light of this, Bel and her co-founder Tyler Storm's vision -- to help companies more effective in communicating to their intended audience via external media was an excellent sense.

In their announcement of fundraising, Bel said that Notus first decided what their goal result was: to tell the background of the company to designers and engineers in data to help them find jobs. The company then began to identify other startups that they believe are doing a great job of creating networks and getting media interest. The company also focused on reporters with the greatest impact and are the most relevant to their target audiences.

Although Bel would not divulge more details about her definition of the importance and impact of her words I believe it is based on how public-facing users communicate and discuss subjects through Twitter (the company's aim is eventually to be cross-platform). She also said that Notus ultimately came across my name since I co-host Equity the podcast, which is a three-times-weekly show covering startup and tech news.

The process was not to be entirely clear, which is why I asked for more details about the algorithm of Notus. The only thing Bel said was that the startup analyses an audience's interactions by looking at the actions of their members through retweets comments, mentions, likes and much more on Twitter. The algorithm produces "a list of trending voices" to brands to study and filter. The private beta of the algorithm Notus has examined 182 million tweets and 129 million interactions to gain its findings.

The entrepreneur explained that one of Notus's collaborators who's recognized in the field of technology as well as venture capitalists, is working to increase awareness of Notus to different segments of the population. "They start by picking a company or a person that already has market penetration with the target audiences they want to get in front of, and then use Notus to analyze the audiences and understand the creators and voices that they engage with," she explained.

It's not only focused on reaching out to the fintech people on Twitter with the highest number of followers. The co-founder added that the startup also reaches out to people "who may not have the largest audience, but they're fanatically evangelizing this product...those are the people that you want to empower to continue to post more things but also give them more ways to create more content," she added. "For example, giving them an exclusive look as they grow the company public; or having a VIP experience for power users."

The biggest hurdle for the startup in the long run is to prove the effectiveness of its products. Bel said that brands "can't create a cult-like following by buying ads." But are they able to do so by paying an outside platform, such as Notus to let them know whom they should make an acquaintance with? Some might think that the future must have a natural flow, while other may observe how more data could result in a compounded effect.

When you decide the situation, Notus has already convinced investors from all over the world to contribute money to the visionary idea. The company confirmed That Alexis Ohanian's company 776 conducted the company through a $1.25 million round with participation from angels who are from Glossier as well as Tesla.

Ohanian made a statement regarding the significance of technology even with a goal that is as vague as influence.

"As the internet unbundled media, influence fragmented, so Notus is the only way a brand can understand, reach and grow their audience," the CEO declared.